Designing A Streak System: The UX And Psychology Of Streaks

**Designing A Streak System: The UX And Psychology Of Streaks**

I’m sure you’ve heard of streaks or used an app with one. But ever wondered why streaks are so popular and powerful. Well, there is the obvious one that apps want as much of your attention as possible, but aside from that, did you know that when the popular learning app Duolingo introduced iOS widgets to display streaks, user commitment surged by 60%. Sixty percent is a massive shift in behaviour and demonstrates how “streak” patterns can be used to increase engagement and drive usage. At its most basic, a streak is the number of consecutive days that a user completes a specific activity...

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