AV1 — Now Powering 30% of Netflix Streaming

**AV1 — Now Powering 30% of Netflix Streaming**

AV1 — Now Powering 30% of Netflix StreamingLiwei Guo, Zhi Li, Sheldon Radford, Jeff WattsStreaming video has become an integral part of our daily lives. At Netflix, our top priority is delivering the best possible entertainment experience to our members, regardless of their devices or network conditions. One of the key technologies enabling this is AV1, a modern, open video codec that is rapidly transforming both how we stream content and how users experience it. Today, AV1 powers approximately 30% of all Netflix viewing, marking a major milestone in our efforts to bring more efficient and higher-quality streaming to our members.In this post, we’ll revisit Netflix’s AV1 journey to date, highlight emerging use cases, and share adoption trends across the device ecosystem. Having witnessed AV1’s significant impact，and with AV2 on the horizon, we’re more excited than ever about how open codecs will continue to revolutionize streaming for everyone.AV1: A Modern, Open CodecSince entering the streaming business in 2007, Netflix has primarily relied on H.264/AVC as its streaming format...

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