Customer vs. user: Why the difference matters in product decisions

**Customer vs. user: Why the difference matters in product decisions**

When designing and building products, we often use the terms ‘user’ and ‘customer’ interchangeably. The distinction might not matter much for simple B2C products — the user and customer are, in most cases, the same person — but as the product’s complexity grows, the distinction between a user and a customer matters more. Let’s take a deeper look at why. Definition of a user A user is a person who — you’ve guessed it — uses your product. That’s the person for whom the product is dedicated in the first place...

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